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Cream – Paul Butterfield Blues Band – First Printing BG-79 Fillmore Poster

A beautiful first (and only) printing of BG-79, the poster advertising Cream, the Paul Butterfield Blues Band and South Side Sound System at the Fillmore Auditorium in San Francisco in August, 1967; in virtually mint condition. Designed by Bonnie MacLean (Mrs. Bill Graham at the time), this is the original pre-concert printing, designated by Eric King in his guide as BG-79-OP-1. This poster comes the collection of the late Ralph J. Gleason (1917-1975;) one of the most influential jazz and pop music critics of all time. He was a central figure in the San Francisco rock scene, helped organize the Monterey Pop Festival, and co-founded Rolling Stone magazine. Bill Graham himself credited Gleason with suggesting the Fillmore Auditorium to him as a site for concerts, while the Family Dog met with Gleason at his home to discuss their idea to stage dance concerts, prior to their first show at the Longshoreman’s Hall. Gleason obtained these posters at the Fillmore after shows, and took them home, storing them carefully in his archive. This poster has never been exposed to light, and looks brand new (there is a tiny edge ding in the top left corner, but it’s virtually unnoticeable.) This is a rare opportunity to obtain a poster from the personal collection of one of the key figures of the San Francisco Scene. On request, we will gladly provide a certificate of authenticity stating that this poster came from the Ralph J. Gleason Collection. 14 5/64′ x 21″.

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