A first printing concert poster advertising the Magic Mountain Music Festival held on June 3-4, 1967 at the Mt. Tamalpais Outdoor Theatre, just north of San Francisco’s Golden Gate Bridge.

The all-star show, which took place two weeks before the Monterey Pop Fesitival, is considered to be the first rock festival.  It was presented by radio station KFRC, as a benefit concert for the Hunter’s Point Child Care Center.

The lineup is astounding: The Doors, Byrds, Jefferson Airplane, Moby Grape, Country Joe & The Fish, Sparrow (soon to become Steppenwolf), the Grass Roots, The Miracles, Wilson Pickett, The Seeds, Blues Magoos, Tim Hardin, Mojo Men, Loading Zone and Every Mother’s Son–all for only $2.00!

The stunning artwork is by Mouse Studios.  The poster has been restored to excellent condition by Poster Mountain, and looks beautiful (it was flattened, corner pinholes were filled, an edge tear repaired, and a bit of touching up.)