An ultra rare Fillmore Handbill for "Bill Graham Presents A Sunday Afternoon with The Jefferson Airplane and The Hedds" April 3, 1966 at the Fillmore Auditorium. This is one of the very earliest Bill Graham/Fillmore Events, the show taking place between the BG 2 & BG 3 shows. This was an afternoon concert, for which there was no poster, so it does not have a number in the BG series. The handbill measures 6" x 9.5" and the art is by Bonnie MacLean; it is in Excellent condition, with two long ago flattened mailing creases, and a 1/8" tear at the top, and a bit of light handling. This handbill is illustrated in "The Art Of The Fillmore" on page 33. This handbill was originally owned by Ralph J. Gleason (1917-1975;) one of the most influential music critics of all time. A central figure in the San Francisco rock scene, he helped organize the Monterey Pop Festival and co-founded Rolling Stone magazine. Bill Graham himself credited Gleason with suggesting the Fillmore Auditorium to him as a site for concerts, while the Family Dog met with Gleason at his home to discuss their idea to stage dance concerts, prior to their first show at the Longshoreman's Hall. When the organizers of the Monterey Pop Festival had trouble recruiting the San Francisco bands, they turned to Gleason and Bill Graham, who were able to convince the major acts to come on board. We purchased this and the rest of Gleason's poster collection directly from his family. The only copy we've ever seen, and the only one we expect to see.