Monterey Pop Festival – Notes For The Friendly Media Press Handout

From the collection of the late Ralph J. Gleason, here is a 3 page handout from the 1967 Monterey Pop Festival, titled “Notes for the Friendly Media.” Written by Beatles press agent Derek Taylor, who ran the press relations at Monterey Pop, these instructions were given to reporters, and contains all the do’s and dont’s for covering the festival, in Taylor’s inimitable style. We have reproduced the memo in its entirety, for those perhaps only interested in reading it, as it’s a classic of 60’s counterculture communications. If you’ve read this far, you know this was arguably the most important rock festival ever. Very little press material from Monterey survived, but Gleason (the legendary San Francisco music critic, co-founder of Rolling Stone Magazine, and a critical organizer of the Festival) saved this and a small collection of other items. Extremely rare and an important artifact of a legendary weekend in Monterey. 8 1/2″ x 14,” in excellent condition.

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