Grateful Dead – 1969 ‘Live/Dead’ Easel-Back Promotional Record Store Display

An exceptionally rare easel-backed promotional display promoting the Grateful Dead’s 1969 live album Live/Dead, produced that year by Warner Records for use in record stores.

This display features a Live/Dead album cover slick mounted on on an album cover-sized cardboard easel backing.

In unused mint condition. 12 1/2″ square.

From Wikipedia: Live/Dead is the first official live album (and fourth overall) released by the rock band Grateful Dead.  Recorded over a series of concerts in early 1969 and released later the same year, it was the first live rock album to use 16-track recording.  The title has a double meaning. It refers both to the band (the “Dead”) playing live, and is an oxymoron, contrasting the two words in apparent contradiction. The artwork, created by Robert Donovan Thomas (aka Bob Thomas), also illustrated this juxtaposition. The word “Live” is seen on the front cover, and the word “Dead” fills the back cover of the gatefold.


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