A rare first-printing of John Van Hamersveld’s classic concert poster advertising a February 1968 show by The Jimi Hendrix Experience, Soft Machine, Electric Flag and Blue Cheer at the Los Angeles’ Shrine Auditorium.  Reprinted multiple times, first printings are identified by the white background behind Hendrix, and only John Van Hamersveld’s design credit appearing in the bottom border, at the right.

Like most examples we’ve seen, this poster is toned evenly throughout.  It has been restored to excellent condition by Poster Mountain and looks great (flattened, two top edge tears repaired, corner pinholes filled, white area retouched.) 19 1/2″ x 27 5/8″.  Art of Rock plate # 3.72.